SEO & SEM (Search Engine Optimization & Marketing)
Analyses and consultancy on the indexation levels and positioning on the search engines. Traffic building projects aimed at improving visibility on the search engines: optimisation of existing contents with an SEO approach, link popularity improvement, pay per click campaigns social media integration.

DIRECT EMAIL MARKETING
Management of direct communication campaigns on the e-mail channel: development of creativity and contents, profiling and forwarding to defined targets with precise measuring of the results obtained: lead generation campaigns, direct marketing promotions, prize-giving promotions, newsletters, customer loyalty campaigns.

SOCIAL MEDIA MARKETING
Management of the company’s presence on the social networks, Development and Management of Facebook pages, Social Advertising campaigns and Fan acquisition, LinkedIn Groups, Twitter profiles.

DATABASE & COMMUNITY MANAGEMENT
Creation, management and development of the company’s contact database through on and offline recruitment initiatives, profiling, updating, users engagement. Lead generation campaigns, communication projects, development of web community services.

ONLINE ADVERTISING
Definition of online media plans on websites and online newsletters in collaboration with publisher partners. Definition of creative and innovative campaigns focusing on engagement and conversion of users into customers.

Web site Development
Designing, planning, development and technical and editorial management of web sites and portals or blogs. Definition of Traffic and Link building strategies. Integration with the social networks. PSD/JPG to HTML transformation.

eCommerce

Planning, development, management and promotion of eCommerce portals for physical or digital goods. Integration with the corporate back office.

Content Management
Content editing for web sites, blogs, social pages on different  subjects.

Mobile Apps

Development of mobile apps for smartphones and Android tablets and iOS. Web apps in HTML5.

Brochures and Catalogues
Paper is still an important tool for communicating products, services and offers. Our experts can help you both in the creative part and in the executive part of the production of printed matter of all kinds.

Events
To reward customers, motivate staff, infuse the sales networks with energy, communicate strategies or share targets and results at a successful event, to invest in the people of your company. GSA and its partners offer professional and creative services to organise an event down to the last detail, for a great communication experience.

Press Office, PR, Press Review
Contacts with the press, the drafting of press releases and articles, the organisation of conferences, presentations and events. GSA selects and coordinates the most suitable professionals to organise and manage public relations, relations with the press and public affairs, effectively and adequately, in order to reach the objectives.

Media Centre, Advertising on TV, Radio and Press
A staff of experts for the complete coordination and planning of your TV, radio and press advertising campaign, a creativity team to design and produce adverts, film sequences, story boards, but also outdoor billboards and campaigns on busses and trams. We carry out analyses and surveys, we design the media plan, and we buy the advertising space on all media.

Intermediation and Sales representative
Since its beginnings, GSA has always represented and intermediated for Italian companies who wished to explore new markets or sales channels or foreign companies and firms which wanted to be present and active on the Italian market with an external sales and representative office.

Localisation of international businesses
Advisory services for the localisation and customisation on the Italian market of a foreign product or service: brand Positioning, Go-to-market plan, Communication plans, Translations, Adaptation and ad-hoc creation of contents.

Marketing Research
We design and carry out on-line qualitative-quantitative market research and ad-hoc market surveys according to the customer’s information needs: brand reputation, customer satisfaction, marketing tests.